Event Details
Thursday, October 29, 2026
10:00am – 2:00pm PT
Pacific Rim Institute for Environmental Stewardship
180 Parker Rd, Coupeville, WA 98239
Join us for an empowering marketing workshop designed specifically for nonprofit organizations, where we’ll explore the most effective strategies to amplify your impact and engage your community. This session will provide a comprehensive overview of both digital and traditional marketing methods, helping you understand the time and resources each requires so you can craft a marketing mix that aligns with your organization’s goals. We’ll dive into the five essential elements every successful marketing campaign must have: a clearly defined audience, a compelling message, strategic channels, desired outcomes, and measurable metrics. By understanding these components, you’ll be equipped to create campaigns that not only reach but resonate with your target audience.
In addition to strategic insights, this workshop emphasizes practical application. We’ll discuss the importance of maintaining consistent marketing activities each quarter to ensure sustained engagement and growth. With ample time dedicated to implementation and interactive Q&A, you’ll leave with a fully formed marketing plan tailored to your nonprofit’s unique needs. This hands-on approach ensures that you’re not just learning but actively applying strategies to drive real impact. Let’s transform your marketing efforts into a powerful force for change and success in your community.
A light lunch will be provided
Interested in connecting with other Whidbey Island nonprofits online? Join Whidbey Community Foundation’s Community Slack.
Cost
This workshop is $10 to attend.
NAWA is pleased to partner with the Whidbey Community Foundation to host this workshop space for nonprofits on and/or serving Whidbey Island. In order to allow as many organizations as possible to participate, we ask that you limit registration for your organization to two people.
Who Should Attend
The workshop is exclusive to nonprofits on and serving Whidbey Island.
Accessibility
Interpretation: Please indicate during registration if you have an interpretation request. Typically, we need at least two weeks in order to schedule an interpreter.
Visual Descriptions: Presenters will include visual descriptions of themselves and the slides to give a person who is low-vision or blind a sense of space and place.
If you have additional accessibility requests, please let us know when you register.
About the Speaker
Ricardo Ibarra
Ricardo Ibarra combines 20 years of marketing, design, and business experience and nearly 20 years of board service to help nonprofit organizations thrive in today’s digital economy. Combining his signature energetic style with the latest marketing strategies, Ricardo has helped small and medium-sized nonprofits raise hundreds of thousands of dollars and activate thousands of volunteers.
Ricardo is a three-time presenter for NAWA including two workshops at the Washington State Nonprofit Conference. He has also taught marketing to small, diverse businesses through the City of Seattle’s Technical Assistance Program from 2020–2022 and the Port of Seattle’s Small Business Accelerator in 2022 and 2025.
Ricardo’s for-profit marketing campaigns have been seen across Washington State and reach over 1 million people annually.
Ricardo’s consultancy, Market Your Mission, teaches nonprofits how to build a website that attracts donors and inspires them to give. His monthly marketing workshops equip nonprofit leaders with the tools they need to share their message, grow their donor base, and ignite a movement.
When he’s not obsessing on all things marketing, Ricardo lives in Seattle’s vibrant Capitol Hill neighborhood with his husband and two cats. He enjoys cooking, baking, gardening, and playing piano.
Thanks to Our Partner
Presented by Nonprofit Association of Washington in partnership with Whidbey Community Foundation.
Questions? Contact Nonprofit Association of Washington
Phone: (855) 299-2922 x108
Email: [email protected]