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Course Details
This webinar was originally recorded in March 2026. .
This two-part webinar series explores how organizations can strengthen their programs through rigorous evaluation and compelling impact communication.
In Session 1: Creating Program Impact through Evaluation, we’ll explore how cultivating an evaluative mindset can enhance program design and outcomes. Evaluation isn’t just a tool for measuring performance—it’s a way of thinking that shapes how programs are developed, implemented, and refined for maximum impact. Participants will learn practical strategies to select and align evaluation approaches that fit their specific goals, contexts, and available resources.
In Session 2: Measuring and Visualizing Program Impact, we’ll dive into practical tools for collecting and analyzing data, avoiding common pitfalls in surveys, and transforming raw numbers into meaningful insights. We’ll also explore data storytelling techniques and visualization best practices to make your impact resonate with funders, stakeholders, and the community.
Learning Outcomes
- Understand key evaluation frameworks and when to apply them.
- Develop strategies for measuring program outcomes and impact.
- Identify best practices for survey design and data collection.
- Learn how to visualize data effectively and create compelling impact stories.
Cost
Free for NAWA Members – Find the coupon code on the Member Resources page.
$15 for Not-yet-Members. Interested in becoming a NAWA Member? Learn more about membership here.
Who Should Watch
This series is designed for nonprofit leaders, program managers, evaluators, and anyone responsible for demonstrating program effectiveness. Ideal for beginner to intermediate audiences who want practical tools and frameworks to strengthen evaluation and impact reporting.
Accessibility
Captioning: Automated captions are available.
About the Speakers
Vernon Loke, PhD, Program Director – Program Evaluation, Eastern Washington University
Vernon Loke, PhD, is the founding director for the Graduate Certificate in Program Evaluation, and a Professor of Social Work at Eastern Washington University. He is also a faculty associate at the Center for Social Development, Washington University in St. Louis.
Dr. Loke’s research interests include examining the development and impact of financial capability and asset-building policies and interventions; the development and evaluation of financial education and financial coaching programs; and the intersection between social work practices and the financial capability of clients and service providers. He also serves on the boards of several community organizations, and as a consulting editor for both the journals of Social Work and Social Work Research.
Dr. Loke has extensive experience in the private, public and non-profit sectors. He has received around $1 million in research grants and contracts, and has been involved in the evaluation of programs and policies for over 25 years.
Mason Burley, PhD, Founder, River City Research
Mason Burley is the founder of River City Research, a social impact firm dedicated to helping nonprofit organizations harness data, research and technology in new and effective ways. A seasoned leader in the Pacific Northwest’s civic innovation landscape, Mason previously served as Director of Urbanova, where he led multi-sector collaborations to advance equitable community solutions in health, transportation and energy.
With over two decades of experience spanning the philanthropic, public, and university sectors—including roles as Director of Research and Community Impact at Innovia Foundation and Senior Research Associate at the Washington State Institute for Public Policy—Mason specializes in building community-directed, data-informed solutions.
Mason holds a PhD from Washington State University (2017) and a certificate in advanced evaluation practices from The Evaluators Institute at Claremont Graduate University (2021). He also serves as an adjunct faculty member at Eastern Washington University, for the Graduate Certificate in Program Evaluation program.
Thanks to Our Partner
Presented by Nonprofit Association of Washington in partnership with the Washington Office of the Secretary of State.
Questions? Check out the event FAQ page or contact Nonprofit Association of Washington
Phone: (855) 299-2922 x108
Email: [email protected]