Every car manufacturer works to create an automobile brand and models of cars that have unique design features and attributes that communicate their cars are special.

Nonprofits use a name, logo, website, and special materials that communicate who the organization is and share ideas that are intangible. Whether shared on websites, used in print materials, or captured through unique research on the issues the organization addresses, protecting the ideas and products of a nonprofit is vital. Likewise, it is important that nonprofits are careful about how the ideas of others are used in their activities.

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