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Course Details
This webinar series was originally recorded on September 10 & 17, 2025. Purchase an on-demand ticket to get access to the recording and materials.
The last few months of the year represent the most important fundraising window for nonprofits, don’t leave your biggest gifts and best opportunities to chance. In this two-part workshop series, you’ll learn how to plan, message, and execute a high-performing year-end fundraising campaign that inspires generosity and drives results.
You’ll walk away with practical tools to:
- Craft compelling fundraising offers that connect with donors
- Structure a campaign calendar that builds momentum
- Use email, mail, and social media to amplify your message
- Segment and prioritize donors for more strategic outreach
- Close strong with a clear, urgent call to action
Whether you’re starting from scratch or refining an existing strategy, this series will give you clarity and confidence to maximize your year-end results.
Session 1: Planning and Messaging for Maximum Impact
Learn how to design a compelling fundraising campaign from the ground up. We’ll cover what makes a great year-end fundraising offer, how to position it clearly, and how to build a calendar that paces your communications across channels.
Session 2: Execution, Donor Segments, and Closing the Year Strong
Now it’s time to execute. This session will focus on how to prioritize donors, create urgency in your messaging, and use digital and print tools effectively to bring in gifts during the most generous weeks of the year.
Cost
Purchase access to the recorded on-demand webinar series and materials for $40.
Who Should Watch
This course is ideal for executive directors, development staff, board members, and fundraising volunteers at small to mid-size nonprofit organizations who are responsible for or involved in year-end giving campaigns.
Accessibility
Captioning: Automated captions are available.
About the Speaker
Jim Shapiro, The Better Fundraising Co.
Jim Shapiro has spent 20 years serving and working in the nonprofit sector. He is co-founder of The Better Fundraising Co., former founder of The EDGE Group and in his first decade of work was the Vice President of Development at CRISTA Ministries. Jim is a seasoned and experienced development professional and has led successful capital campaigns, events, and development efforts for a large number of organizations. He has consulted with charities, community groups, churches, and schools throughout the Pacific Northwest on topics of leadership, board governance, and management.
Thanks to Our Partner
Presented by Nonprofit Association of Washington in partnership with Your Part-Time Controller.
Questions? Check out the event FAQ page or contact Nonprofit Association of Washington
Phone: (855) 299-2922 x108
Email: [email protected]