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Turning Stakeholder Insight into Fundraising Success

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REGISTER FOR THE EVENT HERE

Event Details

Thursday, April 16, 2026
9:00AM – 11:00AM PT
Water Resources Education Center
Vancouver, WA

Strong fundraising starts with understanding the people behind the mission.

In this dynamic, interactive workshop, Jen Coyne, Co-Founder & CEO of The PEAK Fleet, will guide participants through mapping and analyzing the full Customer Journey of every key stakeholder in your ecosystem. That includes donors, beneficiaries, volunteers, sponsors, board members, and even prospective staff.

Because every touchpoint matters.

You’ll explore how each audience experiences your organization from first introduction to long-term engagement and where opportunities exist to strengthen connection, deepen trust, and inspire action.

During this session, you will:

• Identify critical moments that shape stakeholder perception and loyalty

• Uncover gaps in communication and engagement

• Learn practical strategies to cultivate lasting relationships

• Increase donor retention and fundraising effectiveness

• Align your stakeholder experience with your mission and impact

Walk away with a clearer, more strategic approach to engagement that strengthens relationships, fuels fundraising, and positions your organization for sustainable growth.

REGISTER FOR THE EVENT HERE

Cost

The cost of this workshop is $25. Registration is available through the Greater Vancouver Chamber Website HERE.

Who Should Attend

Board members, executive directors, and other nonprofit staff or volunteers involved in strategic planning and fundraising.

Accessibility

 

If you have accessibility requests, please let us the organizers at Great Vancouver Chamber know upon registration.

About the Speakers

Jen Coyne, Co-Founder & CEO of The PEAK Fleet

Jen has long had an entrepreneurial and creative energy, including a love for creating fused glass art. In business, she has applied that spirit to leading change for 25 years. Helping people thrive is her passion and her reason for creating The PEAK Fleet.

Gabriel Cruden

Important Information about Safety and Health

To ensure the health and safety of attendees at our in-person events, NAWA will follow guidance from the Centers for Disease Control and Prevention and local health authorities regarding infectious diseases such as COVID-19. These regulations may change rapidly, so please check current government guidelines for the event location before attending. Please do not attend an in-person event if you feel sick or are showing symptoms known to be associated with COVID-19 or another infectious disease. NAWA will provide masks at all in-person events and anyone attending should feel comfortable requesting or wearing one.

Thanks to Our Partners

Presented by Nonprofit Association of Washington in partnership with the Washington Office of the Secretary of State and Greater Vancouver Chamber of Commerce.

Nonprofit Association of WA Logo, the state of WA in red, yellow, teal, and purple in multiple vectors.
Washington Secretary of State Corporations & Charities Division
Sherwood Trust, Founded by Donald and Virginia Sherwood

Questions? Check out the event FAQ page or contact Nonprofit Association of Washington

Phone: (855) 299-2922 x108

Email: [email protected]

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