The Listen stage is a vital part of strategic planning that focuses on gathering and summarizing data from a diversity of perspectives. Inviting in new and different ideas, observations, and feedback improves your strategy as well as encourages creative thinking. This stage is a purposeful process of asking questions, listening, and synthesizing information that informs decision-making about future direction and strategic priorities.
Nonprofits are created to accomplish a public benefit and are accountable to the community at large. The Listen stage can build connections and deepen relationships that increase community investment in your organization and its mission. You may also spot trends that could impact your nonprofit in coming years. Through your engagement and data collection, you gain outside perspectives on your nonprofit’s strengths, opportunities, and growth areas.