Event Details
Three 60-minute webinars
Wednesdays, March 12, 19, & 26, 2025
12:00PM – 1:00PM Pacific Time
Online via Zoom – This webinar will be recorded
Whether you’re just stepping into your first fundraising role or you are a seasoned fundraising veteran, this 3-part webinar series will be useful for you.
You need a fundraising plan and rhythm that encourages donor trust and raises more money. This is it!
You desire fundraising confidence. Ask, Thank, Report, Repeat is the answer.
Come learn the secrets behind these four simple, yet powerful, words. By the end of this webinar series, you will know how to build an annual fundraising plan that is measurable, repeatable and successful.
Learning Outcomes:
- Build a repeatable fundraising plan that honors your donors and raises more money year after year.
- Increase your fundraising confidence and knowledge.
- Review resources and samples to help you improve your storytelling and fundraising appeals.
Course Outline:
Ask, Thank, Report, Repeat – A Powerful Introduction
- Ask your donors – when and how
- Thank them promptly and emotionally – meaningful ‘thanks’ that make your donor feel great
- Report so you can show their gift at work – reporting done right leads to donor confidence and more donations
- Repeat – the ATRR cycle year after year
Be Confident! How to ask for a donation while encouraging trust with your donors
- How to build a fundraising appeal that works
- Ask for donations using multiple channels, including face-to-face requests, direct mail and digital media
- When to ask and how often
- Understand the power of matching gifts
Encourage Donor Trust – Thank promptly and emotionally
- How to use receipt letters, thank you notes and emails to encourage donor trust
- Raise more money, even while thanking
- Get your board involved
Report & Repeat your way to an annual, repeatable fundraising plan
- How to best connect your donor with the outcomes your organization makes possible
- Repeats what works again and again
- Better understand how capital campaigns, planned giving and endowments fit into all of this
- Pro tip – what every board member needs to know about fundraising
Cost
$60 for NAWA Members – Find the coupon code on the Member Resources page.
$120 for Not-yet-Members. Interested in becoming a NAWA Member? Learn more about membership here.
Cost should not be a barrier to participate. Please contact us if you have any requests, concerns, or questions regarding the cost of this workshop.
Who Should Attend
Current fundraising staff, executive directors, and board members.
Recording
Registrants will receive the recording by email after the each session. If there are breakout rooms, they will not be included in the recording. If you can’t attend all of the sessions but you are interested in learning about this topic, please register and we will send you the recordings and materials.
Accessibility
Captioning: We will have automated captioning enabled.
Interpretation: Please indicate during registration if you have an interpretation request. Typically, we need at least two weeks in order to schedule an interpreter.
Visual Descriptions: Presenters will include visual descriptions of themselves and the slides to give a person who is low-vision, blind, or calling in without video a sense of space and place.
If you have additional accessibility requests, please let us know when you register.
About the Speaker
Jim Shapiro
Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money. Outside his fundraising work, he serves his community as a high school football coach and finds great joy playing with his grandkids. Jim is married, has three kids, and three grandkids and a dog named Jovi.
Thanks to Our Partner
Presented by Nonprofit Association of Washington in partnership with The Better Fundraising Co.
Questions? Check out the event FAQ page or contact Nonprofit Association of Washington
Phone: (855) 299-2922 x108
Email: [email protected]