Online: Back It Up: Writing a Background That Builds Instant Credibility

Increased competition means funders must quickly decide if your organization is trustworthy, effective, and aligned with their values. You must demonstrate that your organization has the experience and expertise to help funders achieve the change they envision.

During this TargetED, Alice Ruhnke will show you how to craft a background section that establishes your credibility and reinforces your organization’s track record without overloading readers with history.

You’ll learn:

• The key elements you should include in your background section
• Ways to infuse your strengths
• How to create a background profile of your organization that can be used and reused by anyone in your organization
• How a background template can strengthen your organization’s overall branding

Who should attend:

TargetEDs are designed with beginners in mind. This session contains 30 minutes of practical teaching and 15 minutes of Q&A with Alice. It’s perfect for any member of a nonprofit organization seeking to strengthen their proposal writing skills.