Strategic Planning in Nonprofits: On-Demand Webinar Series

This 3-Part Series was originally recorded in January 2026. Register for access to the webinar recordings and materials. 

Strategic planning can be a powerful process to guide the future of your nonprofit. There are many ways to approach strategic planning and there is no one-size-fits-all template. As you think about beginning a strategic planning process, you may have many questions about how to get started or how to improve upon past processes.

Pulling from a variety of strategic planning approaches and resources, Strategic Planning in Nonprofits (SPiN) is here to provide actionable information, tools, and activities to help you shape a process right-sized for your nonprofit. The 3-part SPiN webinar series will cover the six stages of a strategic planning process: Prepare, Listen, Envision, Plan, Implement, and Evaluate. You will leave with the tools and confidence to develop a strategic plan for your organization

Learning Outcomes

• Understand the value of strategic planning
• Become familiar with the SPiN process and work through the six stages
• Gain resources to assess the current state of your organization
• Assess the strength of your mission statement and know how to improve it
• Identify at least two next steps toward developing a strategic plan
• Access resources, templates, and activities to complete a strategic plan

Course Outline

Part 1: Getting Started with Strategic Planning – Introduction, Prepare, and Listen 

Understanding the what and why of strategic planning lays the groundwork for the six planning stages explored through SPiN. In Part 1, we will focus on the first two stages – Prepare and Listen. Through this session, you will articulate what you hope a strategic plan will accomplish for your organization, identify key planning questions, and think about who will be involved throughout your planning process.

Part 2: Your North Star – Envision and Plan

Serving as an organization’s north star, the mission, vision, and values guide and inspire your work. Taking time to assess and affirm, or potentially revise, these key components is an essential part of strategic planning. During Part 2, we will focus on the Envision and Plan stages. You will be prepared to assess your nonprofit’s mission and vision statements, craft strategic priorities and objectives, and think about how your strategic plan may come together to best guide your organization.

Part 3: Rolling Up Your Sleeves – Implement and Evaluate

Nobody wants a strategic plan that sits on a shelf or gets archived never to be referenced again. In Part 3, we will cover the Implement and Evaluate stages. To help bring your plan to life, you will learn about navigating change, aligning resources, and correcting course if needed. You will also gain information to support establishing an evaluation approach to monitor, assess, and learn across the life of your nonprofit’s new strategic plan.

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