This course was originally held in September 2019. Purchase an on-demand ticket to get access to the recording and materials.
The online fundraising landscape is constantly evolving, from new ways to communicate and engage supporters to advances that make the donation process that much simpler. So much changes year to year, but one thing is certain: online giving is here to stay. Has your development shop fully embraced this new world?
This workshop-style online session will explore the essential elements of a digital fundraising plan, explaining how to create or update your existing plan and incorporate it into your annual giving strategy. Topics will include donation pages, tracking and metrics, social media, email, mobile, and more.
As Fundraising Consultant Lauren Collette walks through each aspect of an effective plan, attendees will assess their own efforts through a checklist. At the end of the session, attendees will complete an individual action plan, giving them immediate next steps for improving or starting their own digital fundraising plan.
By the end of this webinar, you will be able to:
- Understand the essential elements of an effective digital fundraising plan.
- Explain how digital fundraising can integrate with annual giving strategy.
- Demonstrate how to apply session learnings to their own digital fundraising efforts.
$20 – Register for the on-demand course and receive both sessions’ recordings by email immediately.
Who Should Attend
About the Speaker
Lauren Collette, Campbell & Company
Lauren brings a Gen Y knack for online fundraising and brought more than five years of fundraising experience to consulting at Campbell & Company. She has learned the value of building relationships with supporters and connecting them to an organization’s mission—the bedrock of fundraising—both in person and in the digital world.
Prior to consulting, Lauren was the Manager of Annual Giving at the Smithsonian’s National Museum of American History. Lauren was responsible for giving below $25,000, launched its annual giving program, and managed online giving initiatives, including playing a role in planning the Museum’s Kickstarter effort that raised over $300 million in 2016.