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WHIDBEY: Bold Storytelling for Collaborative Fundraising

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Bold Story Telling for Collaborative Fundraising

Event Details

Tuesday, March 19, 2024
10:00AM – 2:00PM PT
Pacific Rim Institute, 180 Parker Rd, Coupeville, WA 98239

Stories are the basis for all social connections and the mechanism we use to understand ourselves and make sense of our world. For nonprofits, sharing stories helps us convey our purpose, impact and aspirations for those we serve and support. They are one of the most important tools we have to inspire action and advocacy. At the same time, our stories are complex, often delicate and must compete for our audience’s attention.

When we decide to come together with peer organizations to collaborate for greater change and broader impact – our story becomes even more layered. However, our story also becomes more ambitious and powerful. During this workshop, we will:

  • Examine storytelling in a nonprofit context.
  • Consider what funders are looking for in a proposal that inspires significant investments in larger, long-term efforts.
  • Talk about the storytelling challenges that collaborative fundraising projects may present, as well as the opportunities to leverage greater momentum.
  • Explore how collaborative partnerships can serve as opportunities to re-engage and inspire deeper commitment from donors.
  • Practice developing the foundations of a collaborative fundraising story together with other participants.


The cost  for this workshop is $10 per person.

NAWA is pleased to partner with the Whidbey Community Foundation to host this workshop space for nonprofits on and/or serving Whidbey Island. In order to allow as many organizations as possible to participate, we ask that you limit registration for your organization to two people.

Cost should not be a barrier to participate. Please  if you have any requests, concerns, or questions regarding the cost of this workshop. 

Find NAWA’s cancellation and refund policies here.

Important Information about COVID-19

To ensure the health and safety of attendees at our in-person events, NAWA will follow guidance from the Centers for Disease Control and Prevention and local health authorities regarding infectious diseases such as COVID-19. These regulations may change rapidly, so please check current government guidelines for the event location before attending. Please do not attend an in-person event if you feel sick or are showing symptoms known to be associated with COVID-19 or another infectious disease. We ask attendees who test positive within a week of the event to contact us so that we may notify other participants of a potential exposure. NAWA will keep the identity of the person testing positive confidential. NAWA will provide masks at all in-person events and anyone attending should feel comfortable requesting or wearing one.


Interpretation: Please indicate during registration if you have an interpretation request. Typically, we need at least two weeks in order to schedule an interpreter.

Visual Descriptions: Presenters will include visual descriptions of themselves and the slides to give a person who is low-vision or blind a sense of space and place.

If you have additional accessibility requests, please let us know when you register.

About the Speakers


Allie Rock

Allie Rock

Message Lab

My philanthropy career started when I merged my interest in social change with my background in communications.

I started my career on the fundraising communications teams at the University of Washington School of Medicine and College of Built Environments. Then I joined Seattle Children’s, where I led stewardship communications and worked closely with fundraisers, doctors, families and donors.

Now I’ve got the best job in the world: Writing, stewarding and communicating for nonprofits, to celebrate donors and deepen their relationship with the organizations they care about. My goal is to communicate to donors exactly how their gifts contribute to your progress and why that progress matters.

Megan Herndon

Megan Herndon

Message Lab

After watching my dad fight multiple cancer battles when I was a teenager, I knew I wanted to help advance research. But I was also dead set on being a writer. In college, I learned I could do both through a writing internship at Fred Hutch.

I started my career as a journalism fellow in Indonesia, where I learned how to chase down compelling stories. Then I honed my strategy skills at a digital agency.

I joined Message Lab in 2018. Now I have the privilege of helping clients build strategies and create engaging stories around the next generation of breakthroughs — and the people they impact.

In 2021, I earned my Master of Communication in Digital Media degree, focused on storytelling and content strategy, from the University of Washington.

Thanks to Our Partner

Nonprofit Association of WA Logo, the state of WA in red, yellow, teal, and purple in multiple vectors.
Whidbey Community Foundation logo

This series was made possible for nonprofits on Whidbey with support from the PSE Foundation, Whidbey Island Bank, Whidbey Telecom, PSE, Inn at Langley, and Saratoga Dental.

Puget Sound Energy Foundation
Puget Sound Energy
Whidbey Island Bank
Inn at Lnagley
Whidbey Telecom
Saratoga Dental

Questions? Check out the event FAQ page or contact Nonprofit Association of Washington

Phone: (855) 299-2922 x108

Email: [email protected]

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