1. Connecting an organization’s mission to cause is important since the work of nonprofits is affected by and exists within a larger context of circumstances, individuals, organizations, and agencies.
  2. Intentional communications support board members in serving as organizational ambassadors that build connections with the community, decision-makers, and potential supporters.
  3. Advocacy can be a powerful tool to advance your cause. Knowing how to engage with advocacy and lobbying

Here are some questions to think about...

  • What is a story you can tell that shows the impact your nonprofit is making?
  • How could developing an advocacy plan in coalition with others help your organization navigate opportunities and challenges that arise?
  • How would you describe the world we would live in if your nonprofit fully achieved its mission?

Next steps...

  • Take one of the activities or reflection questions in this chapter and discuss the concepts of connection to cause with others.
  • For nonprofits considering expanding their advocacy work, review this resource: Bolder Advocacy – Lobbying Under the Insubstantial Part Test
  • Key organizational documents: Articles of Incorporation, advocacy plan, one-page handout for decision-makers, 501(h) election and lobbying tracking document (for organizations lobbying)

Chapter Materials

Boards in Gear Guide

Start by downloading the Boards in Gear Guide that includes activities, worksheets, and reflection questions. As ...

Chapter: Connection to Cause – Guide

Download this chapter's guide before watching the video.

Chapter: Connection to Cause – Video Transcript

Transcript with visual descriptions of the Boards in Gear Connection to Cause video

2022 Nonprofit Association of Washington Annual Report

Purpose Map Activity

Purpose is where the cause your organization is working to advance meets your mission. Start this activity by ...
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